Vivienne Scholl
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415.407.8087 San Francisco
Professional Statement
I am an accomplished visual and verbal storyteller with broad and deep experience. I’ve delivered memorable branding solutions in B2B and B2C, technology, communication, and mission-minded organizations, among others. Clients have included Cisco Systems, Stanford University, UCLA, X PRIZE Foundation, and Intercontinental Hotels. I’m a curious, open, and creative problem solver who can easily set ego aside. I thrive on relationships, collaboration, and growth.
Experience
Avenue 4 Design (San Francisco, CA) since 2002
BRANDING
I’ve had the privilege of working directly with the founders and principles of many organizations. I’ve created new brands as well as breathed new life into existing ones. I develop strategies for brand implementation across all touchpoints—in both the visual and the verbal—aiding companies in being market-ready.
ART DIRECTION
I’m passionate about creating elegant solutions for complex problems. I’m adept at holding a creative vision, ensuring brand consistency, and meeting project objectives, all while employing creative and flexible thinking. I collaborate joyfully with fellow creatives, communicate clearly and effectively with stakeholders, and lead empathetically with junior colleagues.
PROJECT STRATEGY & MANAGEMENT
I’m well versed at managing projects, budgets, stakeholders, and all internal/external resources. I’m pragmatic and highly skilled at mapping design efforts to business objectives, as well as balancing creative effort with time/cost expense. I possess exceptional listening and relationship skills, and take change in stride.
GRAPHIC & PRODUCTION DESIGN
I have years of both hands-on experience and oversight producing deliverables for all channels and touchpoints with an extremely high level of attention to detail. I’ve developed practical and actionable solutions—design systems, guidelines, templates, self-service tools—to facilitate the elegant and consistent extension of brands.
Capabilities
Art direction, leadership, design-thinking
Brand design: Branding, visual identity, guidelines for companies, events, and campaigns
Digital: Websites, email, social media
Print: Collateral, annual reports, direct mail
Environmental and event graphics, signage
Infographics and information design
Pitch decks, exec. presentations, keynote speeches
Illustration, photography
Basic animation and video editing
Tools
Adobe Creative Suite, Canva, Figma
WordPress, SquareSpace, WIX, Basic html
Google Suite, Microsoft Office Suite
AI Creative Tools such as Firefly, Sensei, ChatGPT
Email marketing platforms
Social media platforms
Marketing performance (Google Analytics)
Industries
Technology
Software
Finance
Biotech
Healthcare
Industrial
Hospitality
Food & Beverage
Consumer Product
Leadership Coaching and Management Consulting
Non-profit Organizations
Education: Corporate & Academic
Historical & Cultural Institutions
Political Campaigns
Education
Rochester Institute of Technology
Rochester, NY
College of Imaging Arts and Sciences
Bachelor of Fine Arts in Graphic Design, Minor in Philosophy, High Honors
Foreign Exchange Student
Amtsgymnasium, Roskilde, Denmark