The Process

Our Approach

The Process

We use a six stage process that is completely flexible depending on the size of the project. Each step is integral and efficiently project managed by Avenue 4. Within each phase a series of deliverables are defined to ensure that the project unfolds successfully.

Stage I: Discovery

This stage is integral to the success of the project. It gives the team the opportunity to refine the program strategy and assess the assets necessary to support it by reviewing the business need within your organization.

Stage II: Planning

When the team has defined the requirements the focus will be on preparing for the execution of all scheduled activities. The planning stage also gives the holistic team time to ready the resources and finalize the strategy and execution approach.

Stage III: Creative and Design

At this stage design assets are created and developed, reviewed, and finalized embracing the strategy and brand identity focus determined in the discovery and planning stages.

Stage IV: Production

This stage encompasses the development of the piece in the appropriate environment.

Stage V: Quality Assurance (QA)

In order to ensure the assets we deliver are of the highest quality, Avenue 4 will QA all elements in the relevant environment.

Stage VI: Post mortem and next steps

At the conclusion of the project Avenue 4 will facilitate a detailed post mortem to obtain a very clear picture of what went well and what could be improved upon for ensuing efforts. We will also work with you to develop best practices and relevant next steps.